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By Mike Lawson on October 09, 2009  |  Comments 0

How to Engage Your Audience with Good Articles

The key to engaging your audience is keeping your focus. The first thing you want to do when you start a new article is focus on your topic until you have a very specific set of keywords to focus on. By providing the service with keywords and a title for your custom articles, you’ll guide the writer on how to effectively engage your audience.

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By Mike Lawson on October 07, 2009  |  Comments 0

7 Steps to High Impact Email Marketing

The biggest challenge most marketers face, new and old alike, is building a list of repeat buyers. It doesn’t matter how large a list is, if the quality is missing in it it won’t convert worth a hoot. But there is a solution, if you’re willing to put the work in it that it requires.

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By Mike Lawson on October 06, 2009  |  Comments 0

Without These 4 Key Elements, Your Ad Copy Will Fail

If your headline fails, everything after is just wasted effort. You’ll hear this stressed over and over again by the masters of the craft of writing copy. It not only applies to sales copy, it applies to everything else as well: email subject lines, article titles, books, reports and whitepapers.

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By Mike Lawson on October 05, 2009  |  Comments 1

Video Articles: Take Article Marketing to the Next Level

One of the simplest ways to maximize the mileage of your articles, is to use them in multiple formats. Many business people use them not only for distribution to directories, but in newsletters, blogs and emails as well.

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By Mike Lawson on October 04, 2009  |  Comments 0

Curiosity Killed the Cat, It Closed the Sale, Too

Whether you’re writing articles, web copy, sales pages, emails or anything else, one thing remains constant: if your title or headline fails, everything after it is dead in the water. That’s a cold, hard fact in the marketing world.

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By Mike Lawson on September 09, 2009  |  Comments 1

The Secret of Hypnotic Writing in Your Copy and Articles

Polished copywriters have known this secret for years. After you read this piece by John Torre, Staff Writer for the AWAI blog, you’ll pick up on this very same tactic used in almost every single successful piece of copy online or off.

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How To Identify And Or Locate A Blogger

Unfortunately, there is a problem that you may have heard about on local news stations: the existence of internet stalkers. What do you do when you have a blog, and you attracted the attention of a person who seeks to defame you, harass you, or worse?

Your Blog and Your Article Marketing Strategy

Can your blog be a part of your article marketing strategy? Most definitely it can. The two are complementary, though completely separate parts of an advertising campaign to increase website traffic.

Ebooks Vs Self Publishing Which Will Make You Money Faster

Ebooks are a relatively new invention. Standing for “electronic book,” ebooks offer as much information as their printed counterparts. Of course, that’s assuming you’re in the mood for something informative. If you want to entertain yourself with fiction, there are plenty of ebooks out there to satisfy your mood.

Successfully Marketing Your Blog With Search Engine Optimization SEO Techniques

Search engine optimization involves taking steps to make your blog more attractive to the search engines so the search engines will provide your blog with a higher ranking on the organic search engines results page. Obviously, the higher your blog is ranked on the results page, the more likely it is that people will visit your site. And, since these search engine results are completely free, you don t have to worry about paying every time someone clicks on your link.

There Has Never Been a Better Time to Self Publish Your Own Books

The sad news for the book publishing industry is that book store sales are down. One of the biggest book publishers have recently reported that their book store sales are down by a whopping 10 percent! This is all scary news for publishers and most of them have already started evasive action against this down turn in sales.

When Is a Blog Right For Your Business?

There are many types of media in both the printed form and online I like to read blogs, others like feeds and some others like newsletters. All of these forms require one big thing, content.

Getting Published

From Mark Grisham: The best advice I could ever give to anyone attempting to get a book published is to have faith in your abilities and never give up I have yet to hear of an author who had an easy time getting published (except for celebrities who do very little of their own writing). David and I were rejected by several publishers before we signed with Borders, and we almost gave up hope ourselves.

Five Tips for Writing Web Pages

Writing content for Web sites is a process that employs different rules than traditional hard copy content. Readers approach Web content differently. Of course, they also physically look at the content differently. All of this means the writer has to take a different approach to his or her writing when it comes to the Web.

A Controlled Marketing Campaign via Article Marketing

In business, you will always have myriad marketing choices. It is wise to employ different marketing initiatives to promote your products. However, you must control each one so they give you the return on investment you desire.

Using Keywords Effectively in Affiliate Marketing

Affiliate marketers today must understand the power of keywords when it comes to promoting their products. Keywords are as essential to affiliate marketers as main traffic arteries are to bricks and mortar businesses. In other words, they drive people right up to your doorstep.