Author Archive for Mike Lawson
Mike is freelance writer, editor and publisher. His area of expertise is internet marketing consultations with a concentration in copywriting for the Web. Mike lives on a small farm in Kentucky and works as a freelancer from home; when not writing short stories, novels and poetry for fun. Learn more from Mike about effectively marketing your business here: Cutting-edge internet marketing information, products and services: One-Stop Internet Marketing Shop. Custom web content, articles and copywriting from an established professional writing service: Words That Sell.
How to Engage Your Audience with Good Articles
The key to engaging your audience is keeping your focus. The first thing you want to do when you start a new article is focus on your topic until you have a very specific set of keywords to focus on. By providing the service with keywords and a title for your custom articles, you’ll guide the writer on how to effectively engage your audience.
7 Steps to High Impact Email Marketing
The biggest challenge most marketers face, new and old alike, is building a list of repeat buyers. It doesn’t matter how large a list is, if the quality is missing in it it won’t convert worth a hoot. But there is a solution, if you’re willing to put the work in it that it requires.
Without These 4 Key Elements, Your Ad Copy Will Fail
If your headline fails, everything after is just wasted effort. You’ll hear this stressed over and over again by the masters of the craft of writing copy. It not only applies to sales copy, it applies to everything else as well: email subject lines, article titles, books, reports and whitepapers.
Video Articles: Take Article Marketing to the Next Level
One of the simplest ways to maximize the mileage of your articles, is to use them in multiple formats. Many business people use them not only for distribution to directories, but in newsletters, blogs and emails as well.
Curiosity Killed the Cat, It Closed the Sale, Too
Whether you’re writing articles, web copy, sales pages, emails or anything else, one thing remains constant: if your title or headline fails, everything after it is dead in the water. That’s a cold, hard fact in the marketing world.
The Secret of Hypnotic Writing in Your Copy and Articles
Polished copywriters have known this secret for years. After you read this piece by John Torre, Staff Writer for the AWAI blog, you’ll pick up on this very same tactic used in almost every single successful piece of copy online or off.
Black Monday Is 100 Days Away and You’re Not Ready for It Are You?
The most important marketing day of the year for many online retailers is fast approaching again. Black Monday follows Black Friday; the day after Thanksgiving, as the official start of the online holiday shopping season. But this year’s shopping trends are shaping up a bit different than previous years. And it’s earlier, too.
It’s hard to [...]
What Do Article Directory Publishers Expect from Authors?
Article marketing remains one of the steadfast, true-blue marketing methods on the Internet. There are, however, certain things you must do to insure success at it. Equally important are things to avoid if you wish to garner the best results from your efforts.
Ins and Outs of Writing a Good Press Release
Press releases are a wonderful way to get free publicity for your company. They have the added benefit of being free while at the same time providing useful information. Before you get these benefits, however, you must learn how to write a good press release.
Why Does Google Love YouTube More Than eZineArticles?
Did you know Google loves YouTube? Google love to watch videos just like you love to watch TV. Articles can takes days to get index but videos are indexed by Google in 15 mins or less.
One of the benefits of submitting video to YouTube is the search result is different. Video results at Google [...]
