All Entries in the "Article Marketing" Category

Using Keywords Effectively in Affiliate Marketing

Affiliate marketers today must understand the power of keywords when it comes to promoting their products. Keywords are as essential to affiliate marketers as main traffic arteries are to bricks and mortar businesses. In other words, they drive people right up to your doorstep.

The Twelve Weeks of Christmas-Week 8

You have access to almost 600,000 niches at your fingertips absolutely free. The data is organized logically and easy to break down from high-level niches to sub-categories. It’s not a new site but many people still don’t realize the power it holds. It is the largest human-edited directory on the Internet: it lists over 4.8 million sites containing almost 600,000 categories.

Find it here:

The Twelve Weeks of Christmas-Week 7

Nothing happens until something moves. Marketing is a zero sum game of give and take between a buyer and a seller. Both sides must be present in a niche to successfully prosper there. You may have the finest, automatic blue fuzzy widget in the world, but it’s useless if no one wants blue fuzzy widgets.

The Twelve Weeks of Christmas-Week 6

So far in this series we have prepped our sites and landing pages, learned how to set up an autoresponder and make an email campaigns. For the next several weeks, we are going to look at which niche we are going to target and what we are going to sell them.

What is a niche market?

Understanding the correct definition of a niche market prevents needless mistakes when finding one. Before I tell you what it is, let me tell you what it isn’t. It is not a keyword that receives a lot of traffic, with little or no competition for it and assumed a profitable opportunity. That is not the case at all.

The Twelve Weeks of Christmas-Week 5

The biggest mistake many marketers make contacting their mailing list is not providing quality content. Remember, people are on the other end of all your emails; if you are not providing help and developing a relationship with them, you’re results will be less than desired.

You want to over-deliver to your list. Give them more than expected. It makes it easier to turn readers into buyers when you do this.

The Twelve Weeks of Christmas-Week 4

No doubt by now you’ve visited a web page and given your email and name in trade for a special offer, newsletter or some other form of enticement. Congratulations, you just signed up on someone’s mailing list. Most successful Internet marketers use this technique to build long term relationships (and gather long term income) from their websites. Mailing lists offer the ability to connect with potential buyers any time in the future to announce special offers, bonuses or company information.

The Twelve Weeks of Christmas-Week 3

Welcome to Week 3 of the “Twelve Weeks of Christmas” series to assist your preparation for the 2008 Christmas shopping season. This week, I’m going to finish up on the standard prep practices to get your landing pages ready for the holiday rush.

Let’s get started with these fundamental ideas:

Thw Twelve Weeks of Christmas-Week 2

Statistics show that 75 percent of online shoppers are dissatisfied with the shopping experience and most of the other 25 percent are not jump up and down happy with it either. The opportunity does exist, however, to make your visitors very, very happy with a minimum effort on your part. A little planning and foresight goes a long way.

The Twelve Weeks of Christmas-Week 1

If you’re just now starting to think about your Christmas marketing plan, you’re already about 2 months behind your most savvy competitors. They have been hard at it since early August, if not before.

Many shoppers start Christmas bargain hunting by Labor Day and are deep into before Halloween comes and goes. If you’ve waited until now to get started, you’ve already missed the early birds and have a lot of catching up to do. The very first thing to do is establish your place in the search engines for your holiday offerings.

An intense article marketing campaign of two articles per week (four, if you are just now getting started) in each category you are hoping to rank for will go a long way in achieving this. It may be too late to reach some online procrastinators and beat all your competitors already, but it’s the best you got at this stage of the game. Time is of the essence.

It takes an estimated four months to work your way up the search rankings, so you are already behind the power curve. But Google is faster in terms of how long it takes to index and rank new content and there are a lot more channels to exploit such as social bookmarking sites, Squidoo and others. If you hope to accelerate results, take the extra time to highly target your customers for each product you are offering; ensuring it is relevant to their needs.

Over the course of the next 12 weeks, we will give tips and pointers on where you should be with your holiday marketing plan as well as your transition into the New Year. We will discuss many of the standard holiday prep tactics you may employ as well as point out some new ideas as we go.

For now though, get as much new relevant and highly targeted content out there as possible pointing back to your sites. Do your research well and target the niches where your competitors aren’t. Don’t worry about seo for your sites this week, focus on getting your article marketing campaign in overdrive with as many backlinks to your sites as possible.

Next week, we’ll discuss what you can do to make your landing pages and sites optimized for search engines as well as customers. See you next Friday.

To your success,

Brad

Brad McGovern is the Marketing Manager at Article Marketer, and offers advice and news of note to article marketers. Watch for more from Brad in the coming days!