All Entries in the "Copywriting" Category
7 Steps to High Impact Email Marketing
The biggest challenge most marketers face, new and old alike, is building a list of repeat buyers. It doesn’t matter how large a list is, if the quality is missing in it it won’t convert worth a hoot. But there is a solution, if you’re willing to put the work in it that it requires.
Without These 4 Key Elements, Your Ad Copy Will Fail
If your headline fails, everything after is just wasted effort. You’ll hear this stressed over and over again by the masters of the craft of writing copy. It not only applies to sales copy, it applies to everything else as well: email subject lines, article titles, books, reports and whitepapers.
Curiosity Killed the Cat, It Closed the Sale, Too
Whether you’re writing articles, web copy, sales pages, emails or anything else, one thing remains constant: if your title or headline fails, everything after it is dead in the water. That’s a cold, hard fact in the marketing world.
The Secret of Hypnotic Writing in Your Copy and Articles
Polished copywriters have known this secret for years. After you read this piece by John Torre, Staff Writer for the AWAI blog, you’ll pick up on this very same tactic used in almost every single successful piece of copy online or off.
How a Professional Writing Service Will Help You Weather the Recession
It’s a great time to be an internet marketer for those who hold their ground and continue to drive sales through their doors. Those businesses will come out the far end of this storm as survivors. The rest of the herd will be culled out and killed off. It’s always better to be the hunter than the hunted. It’s as simple as that.
Basic Concepts to Help You Improve Your Writing Skills
This article is directed at writers seeking publication in magazines, e-zines, newsletters and various other forums. Topics such as vocabulary, grammar and style as well as content, research and editing will be discussed. But before we get that far along, we want to touch on some of the basic skills and characteristics that good writers have and editors seek.
Five Tips for Writing Web Pages
Writing content for Web sites is a process that employs different rules than traditional hard copy content. Readers approach Web content differently. Of course, they also physically look at the content differently. All of this means the writer has to take a different approach to his or her writing when it comes to the Web.
